“Reusable Eco Package”, by LG design team (Daun Jung)

Packaging with added value: the use of environmentally friendly materials produced in a manner that conserves resources is slowly but surely becoming the standard for packaging design. The Korean manufacturer LG Electronics has now created a box for its mobile phones that is also made from eco-friendly materials and was printed using soybean oil. But the really special feature of the packaging is that it does not need to be disposed of. The “reusable eco package” has a multitude of uses: by turning it inside out, it can be used as a pencil holder, a storage box or a photo frame. As additional added value, the inside, which then becomes the outside, is printed with graphics containing environmental themes such as information on global warming, endangered species or hints for active environmental protection. The green message is loud and clear – for consumers but also for the jury, which has nominated this packaging range for a red dot: grand prix.

콩기름을 사용하여 인쇄한 이 휴대폰 케이스는 소재뿐만아니라, 케이스가 버려지지 않고 재사용 될수 있도록 영리한 디자인을 시도하였다.  패키지를 밖에서 안으로 접어 바꾸면  연필 홀더, 저장 상자 또는 사진 프레임으로 사용할 수 있게 디자인 되었다.